As the BodyPower brands evolves, the team at BodyPower HQ have rebranded the highly successful BodyPower Expo with it’s power-based concept to a far more engaging and all encompassing ‘experience’ known as The BodyPower Experience (BPX).
The fitness event will be cover the cross section of the industry with 3 distinct audiences: fitness and lifestyle, sports and performance and aesthetics. With a rich history of delivering globally renowned power and aesthetic expos, the objective of the change is to represent and showcase the fitness industry in 2019.
With previous trade show experience launching and developing The Dentistry show, The Pharmacy Show, London VET Show as well as Fitness Training Show, the team have made a decision to bring their B2B and trade event under the same roof, creating one show for the fitness industry.
Steve Orton, BodyPower Managing Director explained: “A large proportion of our audience work within the fitness and health industry. Creating a specific event over the BPX weekend for these individuals gives more value, more access to industry innovation, business deals and a great networking opportunity.
Brands involved in B2B@ BPX include major industry names TRX, Core Health and Fitness, InBody, Primal Strength and Stairmaster amongst many more…
The event will consist of three content focus points:
Entrepreneur Live – a chance for visitors to witness the inspiration stories of leading names in the
industry as they share how they developed their multi-million pound brands, through to those disrupting the market place. Listen to round table discussions from leading gym chains, the boutique sector is it to stay, is there a mid-market gym sector through to secondary spend for gyms and how nutrition and convenience is evolving.
Trade match meets – key decision makers from major industry distributors through to buyers from gym chains such as energie fitness, Xercise4Less, Aldi, Virgin Active, ASDA and Everyone Active have all attended in the past and names will be confirmed soon.
The Networking Lounge – An informal setting for industry executives and professionals to meet up, discuss business and forge relationships.