Insight Update

Digital sale tools increase return on investment at trade shows

Digital sale tools increase return on investment at trade shows

Trade shows offer a unique cost effective opportunity for manufacturers and distributors to generate sales by presenting their brands and products to a very relevant and captive audience. With the right preparation beforehand, a sales person can meet more customers and make more new contacts in two days than they would usually meet in three months.

Despite all of the benefits, exhibiting at a trade show such as ISPO, which is just around the corner, is a big investment – so it is vital to maximise the return on investment by providing the sales team and distributors with the best possible tools to make the most of their selling potential, maximise orders and provide second to none customer service.

A 2015 survey on how to improve the order management process amongst manufacturers and distributors revealed order writing inefficiencies as the number one challenge. Print catalogues are outdated instantly and cannot be updated easily or cheaply. Finding product information quickly is difficult, especially when there are ever growing ranges to sort through, and deletions or stock-outs still appear in a catalogue.

aWorkbook, the number one digital sales and order capture software, combines a digital product catalogue with an order writing interface, brand stories and videos, presentation tools and individual assortment building functions. It is one of the digital sales apps helping sales representatives save time and increase sales.

aWorkbook provides a detailed product showcase combined with powerful filtering options to support category management and selling initiatives. It guides customers through the buying cycle with the creation and sharing of tailored product assortments. Orders can be created in Excel and PDF for manual or automatic processing by backend systems.

With aWorkbook, everything is digital, so it’s always up to date and available at the touch of a button. Different customers can be shown a customised assortment of only products relevant to them, thanks to the unique planning tool – and if it’s needed in a different language, you can just click on a different version! It is also a cost effective alternative to printed workbooks, avoiding the need for large shipping costs involved in taking a large number of print brochures to shows.

aWorkbook is the number one digital sales and order capture software, to the outdoor, sports, corporate wear and fashion trade in the UK and Europe. The company is already helping a number of high profile brands and distributors provide a professional image and maximise their sales, including 2Pure and Canterbury of New Zealand.

Tom Cleary, Global Campaign Marketing Manager for Canterbury of New Zealand comments: “In the two years since we launched our Canterbury aWorkbook it has helped us to deliver much better service levels to our retail customers through a tailored approach to range presentation and more accurate and efficient order taking. Costs are down on catalogue production and distribution with the problem of end-of-season wastage greatly reduced.”

And Mark Downie, Senior Brand Manager at leading distributor 2pure is pleased to announce that 2pure’s commitment to improving service levels to retailers will be enhanced in 2017 with the adoption of the aWorkbook digital catalogue and order-writing app.

John Shirley, Sales Director at aWorkbook said, “the aWorkbook app is an established B2B sales solution amongst forward thinking sports brands like inov-8, Speedo and Canterbury and now we are really pleased to see key sports product distributors like 2pure recognizing the benefits to reps and retailers of a digital catalogue and sell-in app.”

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