Insight Update

Dyaco bolsters UK team with new appointments

Global fitness manufacturer Dyaco has strengthened its UK team with the appointment of key personnel to its sales and customer service teams.

With a range of exciting new products launched this year under the UFC, Spirit Fitness and Johnny G by Spirit sub-brands, Dyaco has added a wealth of industry experience with Dan Hodge, Paul Warrillow and Adam Rogers joining the sales team and Bev Phelan appointed in customer services.

Dan Hodge joins as Regional South Accounts Manager and has over 14 years’ fitness industry experience including time at Technogym. He’s joined by Paul Warrillow who has been appointed as Regional North Accounts Manager, previously spending over ten years at Matrix. Both Dan and Paul come with a wealth of product knowledge already, have more recently worked for the former Dyaco distributor for the UK.

Completing the sales team appointments is Adam Rogers who joins as UK & International Sales Manager. Adam was most recently at Matrix where he progressed to Head of Sales – Public Sector during his nine-year employment. The team will report to Dyaco UK Sales Director, Andy Loughray.

Meanwhile, Bev Phelan joins Dyaco UK as Customer Service Coordinator and has over 15 years’ industry experience of working with commercial and retail fitness customers.
Andy Loughray, Dyaco UK Sales Director, said: “These appointments further show the ambition of Dyaco UK to become a major player in the UK fitness industry. With a busy year of innovative new product launches, I’m delighted to have an experienced team in place to help drive our sales and presence.

“The reaction to the UFC, Spirit Fitness and Johnny G by Spirit brands has been fantastic this year and we’re in a great position with these plus the recent partnership with gym80, to provide operators with class-leading equipment and the highest level of customer service.”

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