Insight Update

Let’s Talk ISPO!

For sports buying, networking, distribution opportunities and sheer business inspiration ISPO brings together sports brands and business professionals from around the globe. In 2014 this unrivalled commercial energy can be shared first hand in Munich, home to the world’s most successful and dynamic sports trade event. ISPO MUNICH, as the show is now called, unites all aspects of sports business and reveals the trends and provides the ideas needed for forward thinking.

This is followed by ISPO BEIJING, the landmark show for any brand or retailer wishing to experience the fast emerging potential the Asian consumer is creating through their increasing desire for authentic and heritage driven brands.

The power of the ISPO brand is now the driving force behind an all-year programme of activities and portfolio of services, which are accessible internationally.

One of the most talked about and rapidly developing new features that ISPO have introduced globally is ISPO Academy, which combines all ISPO information and education opportunities such as seminars, training, lectures, workshops and career prospects in one single platform. Already ISPO Academy events have united brands and retailers in London, Poland and Shanghai, with the 2014 programme set to attract and connect audiences in even more locations. ISPO Academy can be tailored to your market, trending topics and your own events.

Taking place from 26th – 29th January ISPO MUNICH 2014 will showcase over 2,000 international exhibitors from the Performance Sports, Sport Style, Action Sports, Sourcing and other traditional sports markets. Over 60,000 visitors attended in 2013 from more than 100 countries, with a steadily growing number of UK professionals among them.

There are of course UK brands strongly represented throughout all 16 halls of the show, from creative newcomers to big brand names. A strong outdoor presence in Hall B6 is seen with the UK Village and The FSPA will be hosting their outstanding core sports area again in hall B4.

ISPO MUNICH maintains its long tradition of creating inspirational features and events. From the cutting edge sports style of ISPO Vision to networking parties, the ISPO Award spotlight, the renowned Brand New competition, ISPO Academy, retail tours and more. Keep up to date and plan your visit A visitor programme can be created for you if you need assistance in maximising your time in Munich.

Register and buy your ticket online before January 8th 2014 and you can benefit from nearly 50% discount. The new annual ISPO CARD is your ticket to a range of additional benefits not just admission to ISPO. For just €79 it includes access to a VIP card holder lounge, airport shuttle, use of Munich public transport and access to partner shows. But the ISPO energy doesn’t end in Munich…

From 19th to 22nd February 2014 the focus moves to China, where ISPO BEIJING is paving the way to sports business success.

The show is not just setting the trends with product innovation on display, ISPO BEIJING enables sports business professionals to experience and understand this evolving market. With IP no longer such a critical issue, this is the event to provide maximum education and engagement with the new, lifestyle-oriented consumer in China hungry for authentic sports labels. A strong UK branded group will again showcase some of the best of British, to enjoy the spotlight that heritage brings. So let’s talk ISPO…

Whether you are in performance sports, sports style, ski, outdoor, design, a student or sourcing new brand opportunities – ISPO is the one sports community that you really need to be part of. Enabling brands, retailers and all those involved in the business of sport to discover and benefit from the most creative and dynamic market opportunities, ISPO puts you in touch with everything and everyone you need. From product developments, to innovative ideas for visual merchandising, even industry careers.

It is the most productive year-round meeting point, both in person and online, for people that keep the global sports industry dynamic. With an increasing demand for extended networking as part of the modern sports business mix, ISPO Community has now been formally introduced to the brand portfolio to unleash the vast potential of ISPO’s powerful network.

This new online service simplifies the access to consumers for sports business companies and provides constant, comprehensive and active communication with individual target groups ISPO COMMUNITY provides retailers, manufacturers and suppliers with an online platform featuring consumer feedback to create a completely new approach to opinion polls and market research.

When it comes to getting a sports business edge ISPO connects you through a powerful commercial platform. It’s your chance to talk to the right people and engage with everything you need to be inspired and gain an advantage. To talk all things ISPO – contact our UK and ROI Information Centre.
Lauren Fox at Totally Foxed Communications on +44 (0) 1923 233683. Join our conversation @ispoUKnews or share with us and keep up to date on

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