Insight Update

Mad-HQ to distribute Petron Brands Sureshot & Stealth

The MAD Group have been appointed the Exclusive Distribution Partner for UK & Ireland for Sureshot & Stealth Brands. Petron are delighted to have agreed an exclusive distribution partnership with MAD, for the Sureshot and Stealth brands in the UK and Ireland, which takes effect on the 1st October 2023.

In October Sureshot & Stealth will join the MAD Group’s current brand family, full range detail will be announced in May, pre-orders will benefit from preferential terms and the new range will be shown at both INDX and STAG in June.

Sureshot Brand

The Sureshot range is aimed at the 6+ age group and is the ultimate target toy for young shooters. All products look and feel like the real thing, shooting super safe Sureshot sucker darts. Ideal for the younger shooters but quite at home with all generations. Equally suited for shooting indoors and outdoors. Eleven products within the range from a crossbow to rifle, with Combo Packs available. Passes EN71 & UKCA legislation.

Stealth Brand

The Stealth range is the ultimate gift/ target toy for teen / adult shooters. They look and feel like a real thing, shooting super safe Stealth sucker darts. Seven products within the range from a crossbow to a rifle. Equally suited for shooting indoors and outdoors. As this is classified as a 14+ product, there are no standards to adhere to, however, the same materials / processes in manufacturing the Sureshot range are used with Stealth, the notable difference is that its back and shoots further.

“This is a great opportunity,” said Lee Crocker, Sales Director for Petron Sports. “We have known MAD HQ for over 20 years and enjoyed sharing experiences with them at trade shows. The timing was right for us to have a partner in the UK, one that we can trust and work together to build the brand and allow us time to grow our international business.”

“We are delighted to be working with these two brands,” added Jon Drage, Sales Director for MAD HQ. “These brands are synonymous with quality, accuracy and fun and have been a staple product for many in the sports market for a number of years. We are looking forward to helping them achieve their full potential.”

Visit this link: to preview our range!

For more information, please contact or 01386 425920.

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