Insight Update

Make the right entrance…at ISPO MUNICH

Make the right entrance…at ISPO MUNICH

If you are looking for a brand, want to find the emerging names and trends in the market or simply need to network at the forefront of sports business – then you need to do so in the right place.

And that place is ISPO MUNICH – January 24 -27 2016

As the world’s leading platform for sports business, this is now far beyond a trade show. With everything from traditional exhibition space right through to digital power as can be seen by the many services shown on line at ISPO.COM.

Keeping pace with the growth of this dynamic sports business platform has meant a refresh when it comes to the halls at this outstanding Munich based event. The 2016 show will ensure that brands are given even more attention, by moving them into more focussed segments and that has meant a complete change to the hall layout. And a flow between halls that will take you on a natural buying progression. Which means that you may need to head to a different entrance if you are a regular visitor to the show.

So make sure that you check the hall layout to see where you need to start your visit!

For Performance Sports – the change means a move to the C Halls – where the exhibition centre is ultimately expanding its space in future to accommodate growing demand. Here, in hall C4, the UK Pavilion, run by the FSPA will be found in 2016. Top traditional and emerging UK sporting brands will feature in the group area. The neighbouring halls will enhance the performance sports focus, with everything from the growing health and fitness sector now in B4 and sourcing, textile trends and brand new all nearby.

In addition to showcasing nine sporting sectors featuring every cutting edge product and development, ISPO itself is far more than a trade show. ISPO ACADEMY enables retail-ers to hear presentations and become involved in forums on key topics faced by the industry. ISPO is a community of like minded sports brands and individuals and you can engage year round with what is happening in the market by joining the online conversations and product discussions! Take part in Open Innovation and contribute to brand development, seeing your product needs and ideas put into action. Or test your brand forward thinking through this ISPO service.


Picture of mobile phone use
Finding your way round the show and accessing exhibitor information is as quick as you can press a button on your phone if you sign up for the ISPO MUNICH APP
Register for this service and you will receive advance information to help you prepare for the world’s biggest sporting business event! You can search the list of exhibitors, prod-ucts and brands before the show starts, contact a brand directly, transfer the details to your personal address book, or include them in your personal favourites list for your trip to the show.

ISPO MUNICH 2016 – Health & Fitness update
• This year’s focus topics: Wearables, Running and Healthy Nutrition
• More than 20 exhibitors with wearables (=more than ever before) exhibit in B4
• Sponsors & partners: Samsung presenting their wearables segment // Mizuno as apparel partner for Health & Fitness sports models
• Runner’s World Running Shoe Symposium takes place on Monday, January25th in the ICM // This year’s industry partners: Currex, Salomon, Saucony
• Famous chefs give lectures on healthy nutrition in middle aisle of B4
• Active and retired athletes and special guests will guarantee a lively side event program in hall B4
• Please find herewith a news bite on the ISPO key focus on Health & Fitness – which has seen this sector move into hall B4 for 2016!

In 2016 the Focus is on Classic Fitness, Healthy Nutrition and Mobile Applications The desire to be healthy continues to make a deeper mark on our personal lifestyle. Depending on individual goals and preferences there are many nutritional concepts available. Mobile devices and applications make it possible to integrated suitable exercise units into everyday life.Health & Fitness continues to dominate as an expanding segment with a high degree of growth. Further proof is the relocation to exhibit hall B4 (hall layout plan B4), the new home of Health & Fitness. Beginning in 2016 exhibitors and interested visitors will have considerably more space at their disposal.

More info and exhibitor list on this topic:

Get to ISPO MUNICH and you can use the APP to find your way round and, importantly, to call up your personal selection and add to it as required, using the the notes function to document your visit to the show with voice or text memos and with pictures. All of which makes your buying follow-up so much easier.

Visitor registration is quick and easy and the online benefits are significant, with an online discount of up to 45% saving running until January 8th.

There is also a wealth of travel information that can help you plan your way to and from the show

Don’t forget that the ISPO CARD not only enables you to use airport shuttle for free – but will also enable you to enjoy the facilities of the ISPO CARD lounges and host of other benefits!

This year the show once again has a calendar packed with business potential. Don’t miss the ISPO Academy, which brings together some of the best speakers in the market place and provides the ultimate forum for discussing and discovering trends as well as creating them by sharing information.

You can keep in touch with the latest from the global sports industry by signing up for ISPO NEWS online.

For UK & Ireland customers, ISPO has a dedicated team to help you. Contact
Totally Foxed Communications on +44 1923 233683 or

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