Insight Update

New from SmellWell – The Freshener Bag – that keeps your kit smelling fresh

Following the huge success of their smell removing shoe inserts, SmellWell are pleased to launch their new Freshener Bag. This new Freshener Bag actually refreshes your kit by absorbing moisture and neutralising odour. Simply bag your sweaty stuff and let your Freshener Bag go to work.

The Freshener Bag, designed in Sweden, is made from high quality, ripstop fabric. Within the membrane is contained an activated moso bamboo charcoal and other natural minerals. These sustainable, natural ingredients serve to dehumidify and deodorise your stuff. There is also a mild and clean scent within the bag that will boost that fresh feeling. The Freshener Bag is certified 100% non-toxic and REACH certified for environment and safety.

Great for all types of kit either to be used on its own or to contain dirty, sweaty kit within your gym or sports bag or your luggage. The full deodorising effect will last for two years, long after the scent has faded. To refresh the effect simply turn inside out and leave in the sun twice a year.

The new Freshener Bags come in two sizes 12 litres and 20 litres and come with handy straps to enable you to carry it on your back. Each size comes in six attractive colours: Black, Blue, Orange, Pink, Hawaii Floral and Camo Green. As you would expect from the Swedish design team the packaging is extremely neat and stylish whilst maximising the space on your displays.
Dan Hume, the national sales manager for UK distributor Charles Birch Ltd said “it is incredible that nobody has thought of this before, this is an ingenious idea. All of us who enjoy sport and fitness suffer from smelly kit, this is the perfect solution from the market leaders”.

The 12 litre Freshener Bags retail at £24.95 and the 20 litre bags at £34.95 with generous margins for all retailers. Stag members can see this new innovation on the SmellWell/Vibram stand at the show on 21st and 22nd of November at the De Vere Cotswold Water Park.

For further enquiries contact Dan Hume on 07960 013475 or email or log on to

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