The latest Moving Communities Report, published by Sport England, showcases the resilience, adaptability, and continued importance of public leisure centres. Despite significant economic pressures, these centres have demonstrated growth and substantial social impact, cementing their role as essential community hubs.
The report, based on data from 563 public leisure sites across England, reveals that participation and throughput have both increased. The average number of participants per site grew by almost a thousand people (7%,) and the average visits per site rising over 10,000 per year (5%). This growth is most pronounced among economically disadvantaged groups, with visits from users in the most deprived 20% of areas increasing by 9%. Proportionately, the greatest gains have therefore been amongst people who are living in the most deprived areas in England.
Emma Bernstein, Strategic Projects Lead at Sport England highlighted the significance of these findings: “The data underscores the pivotal role of leisure centres in our communities, not just for physical activity but as essential hubs for social and mental well-being.”
“These impressive results were achieved against considerable headwinds and show the resilience of this sector to deliver for its communities. We will continue to work with national and local partners to influence policy and drive investment.”
In terms of activities, swimming and fitness continue to lead, with fitness activities experiencing a 20% increase between 22/23 and 23/24 While general swimming activity saw a slight decline of 3%, swimming lessons increased by 7%.
Financially, the report indicates an increase in income of 13-15% across all types of facilities. Staffing and utility costs typically account for between 62% and 72% of total operating expenditure at the sites in the sample. At the median (50%) level, staff costs have increased by £56k (+8%) in 2023/24, whilst utility costs have
decreased by £32k (-14%). These changes have led to a net increase in operating costs of £24k per site showcasing part of the economic challenge facing this sector.
The social value generated by the 563 leisure facilities in the sample has also seen a notable increase. In 2023/24, these centres contributed £890m in social value, up from £842m the previous year. This growth reflects the broad and deep benefits these centres provide, from improving public health to fostering social inclusion. The social value per participant is estimated to be £119 per person, highlighting the significant impact these centres have on individual and community well-being.
Lisa Dodd-Mayne, Executive Director of Place at Sport England, added: “Our sector has not only been resilient but is transforming and reestablishing itself at a pivotal time. The achievements highlighted in this report are a testament to the dedication of our partners and the strategic actions taken to support community health.”
The Moving Communities platform continues to offer valuable tools for local authorities and leisure providers, helping them make informed strategic decisions that benefit local communities. These tools, such as maps and calculators, measure the wider social impacts of physical activity and are crucial for ongoing strategic planning and community support.
