On is making history: the company is the first Swiss brand ever to be represented in the renowned Lyst Index. In the ranking of the hottest brands in the fashion world, On was ranked among the top 20 in the first quarter of 2025, making it one of the hottest brands globally. This ranking impressively underlines the fact that, besides being a successful performance brand, On has also developed into a globally sought-after lifestyle brand. Collaborations with celebrities such as Zendaya and FKA twigs and with fashion brands such as Loewe and POST ARCHIVE FACTION (PAF) in particular have driven this development. The increased presence in the fashion industry is also reflected in the number of search queries for On products on the fashion platform Lyst, which rose by 50% compared to the previous quarter.
David Allemann, Co-Founder and Executive Co-Chairman of On, said: “For On, this is a double reason to celebrate! On one hand, it is an incredible honor to be the first Swiss brand ever to be included in the prestigious Lyst Index of the Top 20 Hottest Brands globally. On the other hand, it is a fantastic confirmation of our goal to combine performance and lifestyle in such a unique way – ‘Swiss engineering meets style’, in other words. This makes us incredibly proud here in Zurich, especially because the inclusion in the Lyst Index is based on global consumer behaviour. We will continue to be a sought-after brand in the future.”
Ranking as an indicator of global trends
The Lyst Index is a quarterly ranking of the world’s hottest fashion brands and is based on the behaviour of millions of users worldwide of the fashion shopping platform Lyst. Among other things, search queries, purchases, mentions on social media and engagement regarding products and brands are analysed. The index is an indicator of which brands and products are currently trending worldwide.
You can find the complete list of the Lyst Index Q1 2025 HERE.
