Insight Update

Precision Training – Serious About Sport

As we enter Q4 for 2022, Reydon Sports are continuing to evolve as a B2B wholesaler in many areas across the retail sector with a number of fantastic updates from OWN brand Precision Training, says Andy Griffin, Reydon Sports Marketing Director.

Precision Training has continued to upscale over the last 12 months. Many new products have launched along with the continued success of our Fusion IMS Training Ball along with FIFA Approved Match Ball ranges that have hit hundreds of stores across the globe this year.

The launch of a Precision retail-focused website back in April was also fantastic milestone for the brand, allowing end consumers to locate their nearest retail partner who distributes the brand. The site showcases the full range and is a tool that’s used in both the B2B space as well as encouraging social media followers to explore the brand further.
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Along with the website, Precision also continue to work with an array of commercial partnerships including FA Wales, McDonalds Fun Football, Football Association Ireland along with the #GetOnside women’s football social media campaign. Commercially, these are fantastic for brand and we’re also working very closely with many social media partners to expose the brand further through marketing campaigns & digital content.

Now we’re firmly into Q4, Precision are working with some of the global ambassadors that so confidently represent the brand in both their specialised sports and across social media. An Ultimate GAA Experience camp launches in Ireland in November with some key GAA names involved as Niall Morgan, Rob Hennelly, Donal Hughes, Monica McGuirk, Shaun Patton, Rory Beggan and more. The

camp will take place at Augher GAA, Tyrone and will be a superb day of activities & coaching from the pros themselves! Fully supported by Precision, we continue to own the GK space in Ireland with over 100+ ambassadors across by GAA & Soccer.
Watch this space for the rest of 2022 and beyond as Precision grows even bigger commercially and becomes more involved with social media campaigns and partnerships across the UK & Ireland.

If you aren’t already buying from Reydon and would like to know more about our OWN brands including Precision, contact us on 0115 938 6444 or email us at Reydon Sports, Europe’s No1 Wholesaler of Toy, Sports, Leisure & Outdoor Equipment. 150+ brands, 7,000 SKUs, x2 logistics centres, x2 catalogues, global distribution.

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