Insight Update

Ronhill – the past, the present and the future

Ronhill – the past, the present and the future.

In line with the worldwide growth and popularity of running, Ronhill, had a record year in 2014, with the trend continuing into 2015. Sister company Hilly also experienced a 15% growth in socks sales and is exceeding the above this year, too.

Graham Richards, Brand Director, commented:
‘Despite the very mild fourth quarter of 2014, which affected sales of winter apparel and accessories, we were really pleased that Ronhill had a record year (in its 45th year), and sock sales for Hilly were really encouraging too. There have been a number of key factors that have contributed to the above, including: improved product ranges, export development and working closer with the key independent running specialists in the UK.’

In the next phase Ronhill is launching its largest marketing campaign, #RunEveryDay, in August.
Oliver Carter, Ronhill & Hilly Marketing Manager, said:
‘We are investing in our digital presence, creating challenges for stronger engagement with runners and developing our position as the credible voice of running. This long-term campaign will fulfill a number of areas we want to improve upon and change perceptions. I’ve been pleased by the support from the trade for what we are looking to achieve here, with many retailers looking to get involved as they see the benefits the campaign can have for themselves too. The activity must be a collaboration between all parties.’

The future looks bright for the two northern powerhouse brands.

Graham notes:
‘We specialise in running and so all of our focus is on developing technical, innovative and value-for-money products for all of our customers and then combining this with strong marketing and distribution initiatives. As a result, we were delighted to receive 11 products awards from the key running publications, win the E3 International Business of the year award and also finish runner up in the ‘Rising Star’ category, in The Greater China awards.
Now exporting to over 35 countries, we have big plans to develop our international distribution and are currently in talks with two new potential distributors, as well as moving the brands into our fully owned subsidiaries in North America and Germany, which currently handle our sister brands.’

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