Insight Update

Six Peaks has Outdoor clothing & equipment covered!

Part of the Reydon Sports group, Six Peaks, established in 2021, is centred around the Outdoor market, supplying clothing & equipment suitable to reach the highest of peaks! Launching with 25+ SKUs, this brand offers the most innovative ‘on-trend’ Outdoor products available on the market. From thermal gloves, neck warmers, phone holders, running vests, lanterns, torches and power banks, we have the products & pricing in place to elevate market share for Outdoor inside the world of Retail. Tested to the highest standards and independently analysed for quality and consistency, Six Peaks is the best brand for any outdoor enthusiast.

After the world of Outdoor, like many things, shut down in 2020, the renewed interest in getting outside has come as a momentum boost for companies that have pinned themselves to active lifestyles. For brands like Six Peaks, it is the exact type of movement Reydon has been ready for. We’ve been working tirelessly to establish an innovative brand as a large outdoor player for Retail which has already seen respective growth over the past few months.

Retail Dive have summed up the movement of Outdoor perfectly –

Reydon are now working hard to rapidly increase our product offering in order for our B2B customers to capitalise on the market trends, despite retail doors being closed for a considerable period at the start of 2021. Outdoor, walking, running, hiking, camping; all areas we’ve never explored before but are clearly in huge demand. Retail friendly packaging, competitively priced, along with marketing content for customers is something we’re focusing on heavily in order for customers to excel both online & in store. Much like with any brand at Reydon Sports, our objective has ALWAYS been to provide the world of independent retail with products & brands they can trust and capitalise on. We are both a wholesaler and a sourcer for new products, something we feel is a USP for Reydon and essential to our company mission.

Who is currently stocking Six Peaks and how is the brand achieving penetration within the world of retail? Our primary markets are the UK & Ireland and the brand is now trickling into sports & outdoor stores. ENTIRELY a B2B operation, Reydon trusts our pool of retail partners to make the waves ‘for us’ to the end consumer. Restrictions of indoor activities throughout 2020 established a major product demand for the Outdoor market which was something that was majorly apparent and included requirements from customers that couldn’t be overlooked. The likes of both Sport AND Outdoor-based stores are now becoming majorly interested in growing their camping, walking, running & outdoor ranges.

What is next for Six Peaks? In order to continuously enhance the retail support we offer our customers, the marketing team at Reydon Sports is expanding for 2022 and Digital Marketing content is something we’ll continue to produce. We offer FREE GIFs, VIDEOs, lifestyle & product imagery, all available at the click of the button for customers to share on social media & e-commerce platforms; something we knew was imperative to the world of online retail throughout the pandemic.
Our social media, launching in 2022 will allow retailers to share their own Outdoor marketing campaigns that Six Peaks can repost and send followers in the right direction for purchase.

The mission at Reydon Sports continues to be to supply the world of independent retail and provide products, brands, pricing & digital content support day in day out. Without Retail growth there is no B2B wholesale. Six Peaks is just one of the many brands under the Reydon umbrella that we continue to grow month by month. Start your journey with Six Peaks & Reydon Sports today…

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