Insight Update

The Turmeric Co. plants roots at clubs across the UK with elite athletes and professional clubs

The Turmeric Co. plants roots at clubs across the UK with elite athletes and professional clubs

The Turmeric Co., the UK-leading turmeric based shot brand founded by Premier League Footballer Thomas Robson-Kanu, have planted roots across the UK by forming partnerships with a number of major clubs and individuals across the sports spectrum, who are dedicated to supporting the health, performance and recovery of their players and members.
Over the last few months The Turmeric Co has announced professional club partnerships, across football, rugby, boxing & athletics with the following:

Leicester Tigers
Sale Sharks
Ealing Trailfinders
Swansea FC
Rotherham United
Luton Town TC
Adam Gemili
Jonny Nelson
Jordan Thomas

The recent partnerships with professional teams and athletes have come about due to the success of the product and a pledge that they want to be associated with bettering their health and performance.
Robson-Kanu and his family developed the formula – which contains raw and fresh turmeric root – in the search for pain relief following a career-threatening injury aged 16 and has seen the company go from strength to strength since its launch in 2018. A plethora of research is showing the incredible benefits turmeric can offer when consumed consistently, with each club witnessing the same benefits in The Turmeric Co. shots that Thomas found over a decade ago. With over 10,000 monthly subscription customers of their product, covering people in all walks of life, highlights the benefits of their unique turmeric blend is transferable across the spectrum of optimal health. Across the board the shots have successfully enhanced player and athlete recovery, helped to promote injury prevention, boosted energy levels and overall health and immunity.

Nutrition and diet are vital areas of focus for both individuals and the team’s performance and Leicester Tigers were the first club to partner with The Turmeric Co. in 2020 to further enhance their nutrition intake.
Tigers Nutritionist Simon Wallis is amongst those who really believe the benefits the intake of the shots can have on success and is amongst those who is convinced the bioavailable remedy could enhance the team’s prospects ahead of the upcoming 2020/21 campaign.

Leicester Tigers nutritionist Simon Wallis said: “With beneficial anti-inflammatory and antioxidant properties, the turmeric shots are used by our players regularly to enhance recovery and support a healthy immune system. Turmeric has certainly grown in popularity in recent years, across all sports, and is widely-used.”
Thomas Hal-Robson Kanu, founder of The Turmeric Co, added: “As a current professional athlete, I understand first-hand the difference that nutrition can make in enhancing athletic performance and maintaining good health. This partnership is another exciting and progressive step for everyone at The Turmeric Co. I am looking forward to seeing the impact our range can have on not only on the Leicester Tigers team, but also the supporters who will benefit from the product immensely.”

Phil Sharma-Woodland, Head of Nutrition at Sale Sharks, said: “I’m really pleased that we’ve linked up with the team at The Turmeric Co. and look forward to having more of their products at Carrington. Nutrition and diet are vital areas of focus for us at the club and we are constantly looking at ways to improve individual player and collective team performances. The benefits of turmeric have been backed up by many studies and it’s a spice we already incorporate into the players’ nutrition plans, but the drink-based products available from The Turmeric Co. offer a convenient way for them to boost their intake much more quickly. It’s another brilliant nutrition brand to add to the Sharks family and we’re excited to see how the partnership grows.”

Luton Town FC Head of Sports Science, James Redden said: “We’re delighted to have The Turmeric Co. on board as a nutritional partner within the club. Our nutritional support is very important to us and the range of shots offered by The Turmeric Co. are excellent in helping reduce soreness and inflammation whilst also helping with immune system support and endurance performance. Since we have been using them with the players, the uptake and feedback has been excellent and I am confident that their introduction will help improve our performance and recovery from games going forward.”

Ross Burbeary, the man heading up the player performance operation at Rotherham United FC, expressed his delight at the opportunity to once again step up the club’s efforts on the nutritional front as the club welcome an ambitious new partner. “I am really excited to begin our partnership with The Turmeric Co., To begin any relationship with a new partner, there must be considerably more to it than just selecting a great product and from our discussions we have partnered with a company that are not only supplying us with that but also has our best interests at heart.
Whilst we consider ourselves very fortunate to still be operating in football, this season has been challenging to ensure we keep the players safe as well as healthy, with the congested fixture schedule requiring innovative strategies to ensure players can repeatedly perform the high end physical outputs we require at Rotherham United. With the need to accelerate recovery even more apparent this season, one of the aspects we have to consider is how we reduce inflammation post-games. We understand the anti-inflammatory benefits that curcumin can have in assisting the production of anti-oxidants to recovery post-exercise but The Turmeric Co. understand the science behind that, with each of their shots containing piperine to enhance the body’s ability to absorb curcumin. We can also utilise the beetroot shots with their high nitrate properties for improving aerobic metabolism. Welcoming the Turmeric Co. on board will be great for the nutritional support provision at Rotherham United. Following the completion of the Millers’ latest new partnership, Rotherham United Commercial Director Steve Coakley reaffirmed his delight at the mutual benefits that both parties will enjoy as a result of the new agreement. We’re delighted to have the Turmeric Co. on board as a nutritional and commercial partner for Rotherham United Football Club,” he added. “Whilst we are of course delighted to work with The Turmeric Co as a nutritional partner with the club, we’re also thrilled to be able to provide this fabulous brand with exposure across our social media channels and on our new LED boards at AESSEAL New York Stadium. The Turmeric Co. are a fine example of a company that share our ambitions and we look forward to joining them as they continue to grow what has already proven to be a very successful business.”

Ealing Trailfinders first team Nutritionist Rebecca Townsend is excited by the new partnership. “I’m very pleased to be partnering with The Turmeric Co. Our players will use the shots to support their health and performance, as well as aid their recovery through an exciting but tough season.”

Head of Commercial at Swansea City FC, Rebecca Edwards-Symmons added “ The Turmeric Co will aid our players holistic health and will be part of their daily nutrition, and we look forward to working with The Turmeric Co for the long-term”

Over the next few months The Turmeric Co. will be expanding their partnership roster further to secure the products as key to any athlete or teams nutrition, and will be supporting a number of the British Olympic Athletes at Tokyo this year.
More details to follow over the coming weeks.

About Thomas Robson-Kanu

Being an athlete and international professional footballer, Thomas Hal Robson-Kanu understood the importance of good health. Having experienced the value nutrition can offer in helping recovery and performance at an early age, supporting optimal health naturally with key raw ingredients, Thomas founded and launched The Turmeric Co. in 2018.

Having successfully navigated a professional football career that has led him to play in the Premier League and at an international level, making healthy life choices became pivotal in allowing him to maintain optimum levels of performance and health.

These healthy lifestyle choices became a personal commitment, and The Turmeric Co. is an extension of that. Seeing an opportunity to impact the lives of others positively, Thomas founded The Turmeric Co., a commitment to bring good health through natural nutrition beyond that of friends and family but also to the world.

The Turmeric Co. is now one of the U.K.’s fastest-growing health brands, with their unique range of turmeric shots, offering completely natural convenient nutritional innovation to all.

About The Turmeric Co.

The Turmeric Co. launched at the beginning of 2018, bringing to the market a powerful turmeric-based shot ‘that actually works’ – Borne out of necessity over 10 years ago, our formula was originally created to help aid the recovery of our founder, Thomas Hal Robson-Kanu following a severe ACL injury and two rounds of reconstructive surgery at the beginning of a promising football career, as an alternative to his prescribed medication which was causing adverse effects.

Over the years, our formula was perfected to offer the highest amount of raw organic turmeric root possible (using 35 grams of fresh root, not powder), within a bio-available formula without sacrificing the taste. Our unique recipe includes 100% fresh, cold-pressed ingredients (including Ginger root, Watermelon, Pineapple, Pomegranate and Black Pepper), each carefully selected for their own health benefits and ability to enhance the formulas absorption without the use of added-sugar, fruit juices (such as apple juice) or preservatives.
We eventually made the decision to bring this incredible home remedy to the market, following the success it had with Thomas’s injury and due to the apparent lack of quality turmeric products available. Building our own bespoke production facility, with a 5-Star SALSA rating in West London. Our range now consists of 3 flavours, (Raw Turmeric & Ginger, Raw Turmeric & Beetroot and our Original Raw Turmeric – All 3 share our fresh base ingredients) and are now improving the lives of thousands of our customers daily throughout the UK, and used by many elite level athletes including the National England rugby squad, and members of GB athletics.

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