Insight Update

Urban Fitness leads from the front!

Part of the Reydon Sports group, Urban Fitness, established in 2015, is centred primarily around the ethos of fitness “anytime anywhere”. Launching with a minimal amount of basic product SKUs, the 80+ piece brand now offers the most innovative ‘On-Trend’ fitness products available on the market. From the Yoga basics & Weightlifting must-haves to Rehabilitation & Hydration. We have the products & pricing in place to elevate market share for fitness inside the world of Retail. Rigidly tested to the highest standards and independently tested for quality and consistency, Urban Fitness is the unisex brand for any health-conscious individual.

Home fitness has been in our lives for decades – and it’s taken on a new role since the Covid-19 pandemic closed gyms around the world. Whether it was a yoga class on Zoom or an Amazon panic-buy of a dumbbell, many end consumers were drastically trying to find ways to exercise effectively within their four walls. What were Retailers doing? Scrambling for stock in order to fulfil the demand. Yet how did Reydon Sports, being a B2B wholesaler, react to this major trend?

Urban Fitness, a respective brand for Reydon already existed and we worked tirelessly to rapidly increase our product offering in order for our B2B customers to capitalise on the market trends during lockdown, despite retail doors being closed for a considerable period. Massage technology, home training, rehabilitation, weightlifting; all areas the brand had never explored before but were clearly in huge demand. Retail friendly packaging, competitively priced, along with POS for customers is something we focused heavily on in order for customers to excel both online & in store. Much like with any brand at Reydon Sports, our objective has ALWAYS been to provide the world of independent retail with products & brands they can trust and capitalise on. We are both a wholesaler and a sourcer for new products, something we feel is a USP for Reydon and essential to our company mission.

Who is currently stocking Urban Fitness and how has the brand achieved penetration within the world of retail? Urban Fitness has been circulating throughout the UK & Ireland for a number of years in local sports stores and is a pure B2B brand, much like the entire operation at Reydon Sports, relying ENTIRELY on our pool of customers to make the waves ‘for us’ to the end consumer. 2020 in particular is when market & product demand for Urban Fitness was something that was majorly apparent and included requirements from customers that simply couldn’t be overlooked. The likes of Lifestyle Sports along with Holland & Barrett are just a couple of our key partners on board with the brand and who we’ve worked closely with to develop the brand even further.

What is next for Urban Fitness? In order to continuously enhance the retail support we offer our customers, the marketing team at Reydon Sports have been working around the clock these last 18 months to generate masses of Digital Marketing content that is FREE for our customers to utilise in order to drive further retail sales. GIFs, VIDEOs, lifestyle & product imagery, all available at the click of the button for a number of our brands, ready for customers to share on social media & e-commerce platforms; something we knew was imperative to the world of online retail throughout the pandemic. Suddenly a vinyl kettlebell or basic speed rope has content available for our customers to share in order to sell the product further in the most uniformed & professional light.

Our social media, launched late in 2020 also continues to grow, allowing retailers to share their own Urban Fitness marketing campaigns that we can repost and send followers in the right direction for purchase. We have a number of high profile sporting athletes & lifestyle influencers acting as ambassadors for the brand, showcasing products and going LIVE with takeovers on a frequent basis.

The mission at Reydon Sports continues to be to supply the world of independent retail and provide products, brands, pricing & digital content support day in day out. Without Retail growth there is no B2B wholesale. Urban Fitness is just one of the many brands under the Reydon umbrella that we continue to grow month by month. Start your journey with Urban Fitness & Reydon Sports today…

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