Insight Update

What’s new for Reydon Sports – Europe’s Number One Sports, Leisure, Toy & Outdoor Wholesaler

As we cross over the halfway point for 2022, Reydon Sports are continuing to evolve as a B2B wholesaler in many areas across the retail sector with a number of fantastic updates from the company.

Reydon attended the London Toy Fair 2022 in January, showcasing their exclusive distribution for NERF and Franklin, with full support from Hasbro UK; an innovative hybrid range consisting of sport and toy. The 30 plus SKU launch and first-time exhibiting for Reydon unveiled a superb set of sporting product lines which fit perfectly into any toy, sport, leisure or multiple retailers.

The sports trade has flourished, once again, after the COVID and Brexit curveballs of 2020/21. Brexit made all its efforts to disrupt Reydon’s service and offering to our large Irish customer base. However, the company continued to work closely with courier partners to resolve major sticking points, allowing business to operate as usual. With a minimum order spend now in place for Ireland, this allows customers to buy without any hassle and with full duties paid.

With ‘A’ brands such as Canterbury, Mitre, Speedo, NERF, Adidas, Waboba, Trespass and hundreds more, ALL available at the click of a button, Reydon continue to supply the industry with a vast offering of product.

Reydon also continues to develop their own brands including Precision Training for this year and beyond. The launch of a Precision retail-focused website in April was a fantastic milestone for the brand, allowing end consumers to locate their nearest retail partner who distributes the brand. Didn’t catch the webinar? Click here – . Along with the website, Precision also continues to work with a global array of ambassadors along with commercial partnerships including FA Wales, McDonalds Fun Football, Football Association Ireland and the #GetOnside women’s football social media campaign.

Urban Fitness, the second biggest own brand for Reydon, has also seen continued success after the 2020 lockdown, securing deals into flagship retail partners across the globe. Despite the fitness market experiencing periods of saturation and overstocks, Reydon is continuing to support the retail industry with a full offering of basic and advanced equipment, from yoga mats, skipping ropes to weights and massage therapy.

In June, Reydon also exhibited, for the first time, at the Outdoor Trade Show, in Liverpool, looking to explore opportunities in that sector with their newly developed own brands Six Peaks Outdoor and Swimtech Open Swim. Launching with a minimal amount of basic product SKUs, Swimtech, a 20 plus piece brand now offers the most innovative ‘on-trend’ Water Sports products available on the market. From parka robes, ponchos to goggles and swimsuits, we have the products and pricing in place to elevate market share for open swim and water sports inside the world of retail. Six Peaks Outdoor also launched for this year, a 25 plus SKU offering of outdoor products, from thermal gloves, neck warmers, phone holders, running vests, lanterns, torches to power banks, all in stock now for retailers.

The team from Reydon also managed to visit Ireland throughout June for several trade shows and key customer visits, showcasing the newest ranges for this year and next. They’ll also be at the Q4 December INDX AIS Sports & Leisure Show.

For those existing customers who use the Reydon B2B website, a number of exciting updates have now been applied. A ‘COMING SOON’ section allows customers to look three months into the future and plan their buying accordingly. The ‘NEW IN’ section then complements it, showcasing all of the latest ranges that have landed and are booked into stock, available for customers to buy. Along with new sections and categories, speed and navigation across the site continues to be improved giving customers the best user experience possible.

The second half of 2022 for Reydon looks to be even more exciting as the team recruit further members to handle our commercial growth.

If you aren’t already buying from Reydon and would like to know more, contact us on 0115 938 6444 or email

Reydon Sports, Europe’s No1 Wholesaler of Toy, Sports, Leisure & Outdoor Equipment. 150+ brands, 7,000 SKUs, x2 logistics centres, x2 catalogues, global distribution.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button