2XU has signed a two-year agreement to be the exclusive Official Compression Partner of World Triathlon Corporation’s global IRONMAN Series.
The apparel brand will now operate as the preferred supplier of compression apparel at IRONMAN and IRONMAN 70.3 events.
“We are excited to partner with 2XU, a leader in the industry,” says Mike Pine, chief sales officer at WTC.
“The quality and technology of the 2XU product will support our participants in their pursuit of peak performance.”
Following extensive testing by independent sports institutes, 2XU Compression has been found to provide an array of physiological benefits to the wearer, including improved circulation and heightened agility through to reduced muscle fatigue and damage.
“2XU has invested significant resources toward developing and leading the global understanding of high performance compression products,” says Aidan Clarke, the company’s director of sales and marketing.
“In understanding the undeniable and proven gains for endurance athletes, it’s only logical for us to unite with the IRONMAN brand that is so synonymous with incredible feats of human endurance.”