Asian sportswear leaders 361° have announced their expansion into the European market.
They will be launching a European headquarters on September 1 in Amsterdam.
The growth of their own independent European hub highlights the commitment of 361° China to build a sustainable business in the European market.
The Amsterdam HQ launches with a hand-picked team of sporting industry experts.
The team includes Jurian Elstgeest as General Manager, Ron van der Linde as Sales Director and Johanna Meyer-Staude as Marketing Manager.
Elstgeest and van der Linde have both worked extensively at sporting leaders including ASICS.
Both were key players in establishing brands into Europe and in developing specific collections for local markets.
They will work along Marketing Manager Johanna Meyer-Staude (previously at Adidas) who will be responsible for all future marketing activities.
The 361° Europe team have been selected not just for their expertise but also their brand vision.
Jurian Elstgeest said: “One degree beyond is not only our mantra but also our business attitude.
“It is reflected in our products, our marketing execution and our business principles.”
