A NEW NAME IN SPORTS MARKET RESEARCH
A new business has been launched to provide insight to the sports industry.
Sport MR has been set up by two market research professionals, Jack Murray and Michael Stone. Each brings to the business years of experience working with sporting federations, brands, event organisers, rights owners, teams, sponsor partners and those seeking to encourage healthier lifestyles.
The agency will be full service, offering a wide range of market research solutions, both qualitative and quantitative. Its methodological approach will always be robust and tailored to the specific circumstances and requirements of its clients.
In addition to traditional market research methods, there will be innovation too. Neurometrics, online communities, blogging and video technology will be employed alongside questionnaires, focus groups and ethnographic research.
Michael Stone commented that “Jack and I combine a passion for sport with a proven track record in market research. We have seen what research can offer to those seeking to develop their business propositions when it is conducted with rigour as well as enthusiasm by industry professionals. The sports business is dynamic and exciting. It is still, however a business which needs professional guidance and expertise. As sports fans, we love working in the sports industry, but it is as researchers that we offer our services to an industry which faces many challenges.”
Jack Murray added: “Eight years ago I started on a journey to bring more sophisticated research and insight into the sports market. Each year, I have been pleased to see more clients committing more time and resource to developing their insight requirements. The focus of Sport MR is to be the insight agency, a role which some of the larger agencies can struggle to fill. With senior level involvement throughout and with the backing of our associates, Michael and I will deliver research that makes a difference, offering insight and genuine innovation to help our clients take their next steps”.
For further information, contact enquiries@sportmr.co.uk or check www.sportmr.co.uk
Press Contact: Michael Stone, michael@sportmr.co.uk, Tel: 07903 352075
