Online sports retailer Activinstinct is leading the way when it comes to social media activities – the company’s latest consumer competition received a massive 211,327 entries.
Working in partnership with Hi-Tec to launch the brand’s Harmony Collection, a new women’s range of multisport footwear, Activinstinct promoted the outdoors inspired boots via its Facebook page, with impressive results.
“The response we have received from our consumers and the incredible social reach, not only for Activinstinct but also Hi-Tec, has been truly phenomenal,” says Simon Millet, Activinstinct managing director and founder.
“The importance of social media to our business continues to be a major investment area and key to our strategy of building a community of loyal, happy consumers.
“We hope with further support from brands such as Hi-Tec we will continue to provide an excellent service throughout all our channels of communication with our consumer base.”
Helen Durant, Hi-Tec’s marketing manager, adds: “Hi-Tec supports our retail accounts both on and offline with various levels of marketing support.
“This example has highlighted how important social media has become when engaging with consumers on a wider scale.
“We look forward to working with the Activinstinct team in the near future to beat this record.”
