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Activinstinct maintains sales surge into 2011

Activinstinct, the fast growing online sports equipment retailer, entered the new year on a positive note, maintaining its sales surge into January and continuing to outstrip the online industry’s impressive rate of growth.

“We ended the year on a high, with sales up 26 per cent in December over the same period in 2009, and even now we still continue to power ahead with sales up a remarkable 51 per cent in January,” says Mike Thornhill, Activinstinct’s CEO.

“Our sales continue to improve despite the economic uncertainties, the great fiscal consolidation, and apprehension amongst consumers as they anxiously eye the prospects of a bank rate increase in the coming months to counter inflationary pressures on the economy.”

Thornhill adds: “We look to the future with real confidence as we lay plans for expansion both in the UK and particularly into mainland Europe, which we feel holds great potential for the Activinstinct online brand.”

The company’s latest results showed turnover up 31 per cent to £8.1 million.

Activinstinct is projecting a turnover in excess of £10 million for 2011.

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