
adidas says it’s on track to become UK market leader by 2015, using the London 2012 Olympic and Paralympic Games as a platform to achieve this goal.
The brand is the Official Sportswear Partner of London 2012.
“Our preparations for the London 2012 Olympic Games are going according to plan,” says Herbert Hainer, adidas Group CEO.
adidas is working closely with the London Olympic Games Organising Committee (LOCOG) in contributing to the sustainability goals of the Games.
100 per cent of all adidas volunteer uniforms, torch relay outfits and athletes’ village wear will contain sustainable components.
In addition, adidas will have set up more than 100 adiZones across the country by the time the Games start.
Each adiZone is a free-to-use outdoor multisport installation incorporating basketball, football and tennis areas, as well as a climbing wall and an outdoor gym.
So far, 50 adiZones have been set up across England by local communities in partnership with adidas.