adidas announced as title partner of Manchester Marathon

Manchester Marathon and adidas have agreed a new long-term partnership beginning with the 2023 event.

The agreement will see the sportswear giant become title partner for the 2023 adidas Manchester Marathon taking place on Sunday, April 16. The event has increasingly become a favourite with runners of all abilities, ranging from some of the world’s greatest elite runners, to those who thought completing a marathon would never be possible. It’s the second largest marathon in the UK by a distance, and one of the five most popular in Europe, with over 24,000 people registered to run in last Sunday’s 2022 edition.

The vision of the adidas Manchester Marathon is to continue focussing on equal opportunities and growing running communities, with the event assisting runners of all abilities with a range of training support and expertise.

Nick Rusling, CEO of event organisers Human Race Events, said: “We are delighted to be working alongside the team at adidas. It quickly became apparent we share the same values and passions. Both the Manchester Marathon and adidas are stand-out brands within the world of running and therefore the partnership is a very natural one. Working together is a huge step forward in our goal of improving lives through mass participation events for everyone.”

Chris Walsh, VP Brand, adidas North Europe, said: “We are delighted to announce our title sponsorship of the Manchester Marathon. We are passionate about providing access to sport and enabling more people to enjoy running. At adidas, we believe that through sport we have the power to change lives and we look forward to celebrating the hard work and dedication of every runner as they take on race day in April 2023.”

Places in next year’s adidas Manchester Marathon, which is set to return on Sunday 16th April 2023, are available from midday on Tuesday 5th April. To celebrate the new partnership a new entry type will give runners the opportunity to sign-up and receive an adidas Manchester Marathon training t-shirt at a reduced price. More exciting updates about the 2023 adidas Manchester Marathon will be announced later this year.

Human Race and 2022 partner Therme Group will continue to work together to promote healthy active lifestyles that benefit physical and mental wellbeing, as well as sharing a long term focus on engaging local communities.

To find out more about how to run or volunteer at the next event, visit

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