adidas extends Chelsea sponsorship deal

adidas and Chelsea FC have agreed a contract extension that will see the brand remain the club’s official sponsor and sportswear supplier for the next eight years.

“Both adidas and Chelsea have a long and proud heritage in football and we’re delighted to continue our working relationship with one of Europe’s elite football clubs,” says Herbert Hainer, chief executive of adidas.

“We look forward to many more years of success, working closely with the club on product, marketing and grassroots initiatives in the UK and around the globe.”

Ron Gourlay, Chelsea’s chief executive, added: “We are delighted to extend our partnership until 2018 after a highly successful first four years.

“Both organisations are highly ambitious and want to continue in partnership to develop globally and for us, grow in our key market territories across Asia and North America.

“The increased value of the deal reaffirms adidas’ belief in the club’s growing status in world football.”

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