adidas has launched its new SS23 Melbourne Tennis Collection, a range of performance apparel featuring striking colourful prints, inspired by plant life and nature.
Select pieces feature a contrast-colour mesh layering that when in motion creates a moiré effect and helps to mask the player’s movements and positioning on court.
Annette Steingass, Senior Director of Tennis & Court Sports Apparel, said: “We’ve taken nature as inspiration for the design and construction of this collection – while harnessing adidas technologies designed for high performance. We’re thrilled that players will have the opportunity to express themselves on and off the court with this vibrant collection.”
MADE TO RETHINK MATERIALS AND DESIGNED TO HELP PERFORMANCE
With the help of innovation, adidas is seeing possibilities in turning towards new resources. For these products adidas turned to a greenhouse gas technology. It uses captured industrial emissions as a new material feedstock. CO2 is fermented into ethanol which constitutes 30 per cent by weight of a polyester yarn. adidas knitted this yarn into various products and now this carbon-based ethanol makes up a minimum of 15 per cent by weight of these garments.
In addition, the collection also utilizes HEAT.RDY and Aeroready technologies. HEAT.RDY technology is designed to maximize airflow and optimize sweat distribution, while AEROREADY is powered by moisture-wicking fabric that absorbs sweat quickly for a dry feeling, helping players to move freely and comfortably on court.
Launched ahead of one of the most prominent hardcourt tournaments, the SS23 Melbourne Tennis Collection will be premiered on court by adidas athletes, including Stefanos Tsitsipas, Felix Auger Aliassime, Garbiñe Muguruza, Qiang Wang and Maria Sakkari, who all share a passion for working together to help make the world a better place.
“Using my voice to stand up for what I believe in is what’s most important to me. When my purpose matches my courage, there’s nothing that can stop me – on and off the court,” said Stefanos Tsitsipas, elite tennis player.
The collection features a range of styles for men and women, from a dress, crop-tops and skirts, to sleeveless tanks, 2-in-1 shorts and a long-sleeve tee.
As a set of mix and match pieces in a range of styles, this collection is designed to cater for the needs of athletes on and off the court, covering both performance and leisure. The casual woven jackets and pants are perfect garments for down-time and chilling between games.
The striking collection features a signature print throughout – a multi-coloured photo pattern inspired by earth and plant life. The prominent colours of the collection are clear pink, black and white, for both men’s and women’s, with the pieces available in an inclusive size range of XS-2XL.
The SS23 Melbourne Tennis Collection is available at adidas.com and via the adidas app.
For further information please visit adidas.com/tennis-clothing or follow @adidasTennis on Instagram to join the conversation, using #MelbourneCollection, #adidasTennis and #adidas.