adidas is rolling out its biggest ever UK multi-channel advertising campaign this week.
Called ‘take the stage’, the brand’s 60-second TV ad features Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley alongside entertainment stars such as Example and Keith Lemon.
Three additional 30-second TV spots are fronted by David Beckham, US basketball player Derrick Rose and recording artist Wretch 32, who created the soundtrack for the 60-second promotion.
Beckham calls for the public to submit their own photography to win the opportunity to be the photographer on set with him, Wretch 32 is in search of a music artist to open on tour for him this year, while one lucky winner will get the chance to play basketball in the States with NBA star Rose.
“Our new ‘take the stage’ campaign is designed to showcase London, but also the talent that exists within Great Britain,” says adidas marketing director Nick Craggs.
“adidas is providing young people across Britain once-in-a-lifetime opportunities that could change their lives. We feel the campaign is a great way to celebrate London and inspire the rest of Britain.”
To find out more visit www.adidas.com/all2012
