adidas re-imagines the retail experience with NEW Battersea Power Station store

This Friday, adidas will launch its new store at Battersea Power Station, when the Grade II* listed building opens its doors to the public for the first time ever, re-inventing the retail experience by placing community at the heart. The ‘Home of Sport’ concept fuses adidas’ expertise in sport with local community groups, forming the ultimate community hub with engaging fitness sessions that will showcase how sport can empower daily life.

To celebrate the launch, adidas will be hosting a series of immersive programmes and events for the public across the weekend at the newly restored Battersea Power Station. As the go-to destination, the ‘adidas Empower Station’ pop-up will provide local consumers and fitness fanatics with the opportunity to attend and take part in range of engaging events and activities.

To kick-start the celebrations, inspirational talks, classes and meet and greets will take place with iconic adidas athletes including Max Whitlock, Jazmin Sawyers, Lauren Rowles and Alistair and Jonny Brownlee, who will shine a spotlight on the power that sport has to change lives. Following this, a variety of classes will take place from Friday 14th to Sunday 16th October, including a Power Talk and Yoga class with Paralympic athlete Livvy Breen and boxer Richard Riakporhe, and a unique HIIT session hosted by Soul Sisters and special guests Lauren Rowles and Lauren Steadman.

Kathyrn Swarbrick – General Manager & SVP, adidas North Europe, said: “We are excited to bring our latest concept, ‘Home of Sport’, to the new Battersea Power Station store where consumers can connect with our brand values, celebrate diversity, and unite in our passion for sport. This store will provide the local community with the ultimate fusion of fitness, initiatives, events, and premium products that will equip consumers with the tools to feel empowered through sport.”

Sam Cotton, Head of Leasing at Battersea Power Station Development Company (BPSDC), said: “Community will very much be at the heart of the celebrations taking place this Friday 14th October to mark the opening of the Grade II* listed Battersea Power Station to the public for the first time ever and it’s great to see that this will be a key element in all of the exciting talks, classes and activities adidas have planned to launch their new store here.”

The store will play host to further events spanning three weeks until 6th November following the opening weekend, forging deeper connections with the local community. This includes a resource guide of content that focuses on the positive effects of exercise to encourage the next generation of fitness enthusiasts. Content will be available on adiClub to adidas members.

Events for opening weekend at Battersea Power Station are free and all attendees will receive a goodie bag for taking part. To get involved, participants must first sign up for adiClub. For further information or to sign up, click the link –

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