adidas posted a loss of €239 million (£207 million) in the last three months of 2012 following lower than expected sales of its Reebok brand in North America, Latin America and Brazil.
Group operating profit decreased three per cent to €920 million in 2012, while group sales for the year reached a record €14.9 billion.
Despite this, Herbert Hainer, adidas Group CEO, described 2012 as “another successful year”, adding: “Our products and brands were again at the fore, not only being the most visible at the year’s major sports events, but also enjoying several important market share victories along the way.
“We are very well positioned to again achieve record sales in 2013.
“Our product pipeline is packed with game changing innovations, be it in running, basketball, football, lifestyle, fitness or golf.
“As we continue our Route 2015 journey, our focus remains on quality growth.”
