adidas is launching the biggest marketing campaign in the brand’s history on March 16.
Fusing the worlds of sport, music and fashion, it will feature for the first time the company’s Sport Performance, Originals and Sport Style ‘sub-brands’ and brand ambassadors such as Lionel Messi, David Beckham, NBA star Derrick Rose, pop icon Katy Perry, and the adidas skateboarding team
“In the past 10 years we have successfully extended the adidas brand into three powerful sub-brands with adidas Sport Performance, adidas Originals and adidas Sport Style,” says Erich Stamminger, member of adidas’ executive board responsible for global brands.
“Now we are proud to be able to show the breadth and depth of the adidas brand in one global brand campaign.”
“All adidas’ is the biggest campaign we have ever executed.
“Its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility only adidas has.”
Directed by Romain Gavras, the campaign is built around a 30 and 60-second commercial for TV and cinema, as well as an extended two-minute online version.
It will be supported by social networking, mobile, retail and print activity.
