Adrian Davison has been appointed as Gregory’s new Brand Director Europe.
The 49-year-old from the United Kingdom, worked until recently for Berghaus as Global Equipment and Footwear Product Manager and has many years of experience in product management, marketing and sales.
Davison will direct operations from the company’s headquarters in Belgium.
He has long-standing experience thanks to time served with Puma, Fila Sport, Fox Head and most recently Berghaus.
As a passionate outdoor enthusiast, he enjoys hiking, trail running and mountain biking.
Davison reports to Jonathan Dory, General Manager Gregory Europe at Samsonite.
Dory said: “Adrian is the perfect choice. He’s highly qualified, full of enthusiasm and – very important for Gregory – a real outdoor enthusiast.”
Also joining the team is Kristof Verleyen, who’s moving from parent company Samsonite to work 100 per cent for Gregory.
Davison will be initially supported by Andrea Meerholz.
After seeing off serious illness, the former Brand Director Europe has decided to step down from her previous position.
She said: “This was a very difficult decision to take, as I feel very committed to the brand.”
In future, Meerholz will work as Key Account Manager for all Samsonite brands in Switzerland, but at the beginning on a reduced workload to lower her travel time and support her return to full fitness.