adidas has recently returned from the World Table Tennis Championships in Paris, where the company saw some incredible table tennis as well as adidas wowing the crowds with the launch of its new innovative and interactive table tennis retail wall.
The retail wall enables adidas to showcase its full range of equipment, allowing retailers to create an interactive consumer experience.
This development shows adidas is dedicated to the growth of its table tennis brand in the UK and worldwide.
Having established its own table tennis UK sales and marketing operation, adidas wanted to come to the market with some brand new product.
The brand has been able to achieve this with its new range of indoor and outdoor tables and leisure tables, which feature improved playing surfaces and adidas’ new 2.0 easy-fold system.
To view adidas’ full range of products visit www.adidastabletennis.com, where the latest catalogues can also be downloaded.
adidas is the only table tennis brand to offer retailers a full and extensive range of tables, bats, clothing, footwear and accessories for both competition and leisure use.
When it comes to the marketing of its range, adidas has plenty of plans afoot, including a brand new website that’s set to be launched this summer.
adidas is also planning a marketing campaign called King of the Table.
“It’s based on events we ran in six cities across Germany last year,” explains brand marketing director Christopher Hancock.
“King of the Table involves lots of fun activities and competitions that anyone can come along and enjoy.
“We are hoping to roll this out in London and head out nationwide.
“This concept could also work in the education sector, where we will aim to use our strong ties with the Youth Sport Trust.”
adidas table tennis offers a full range of table tennis equipment and apparel to reach the extensive table tennis community, from beginners to professionals.
For all sales and marketing information contact Sebastian Hancock, sales and marketing coordinator. Email: allspin@fitcrew.eu. Tel: 020 8549 6166.
Alternatively, contact Graham Rix, UK and Ireland sales manager, for adidas table tennis. Email: graham.rix@btinternet.com Tel: 07770 954421.
adidas also has a Facebook page (www.facebook.com/adidastabletennis) where you can find all the latest news, videos and updates on all things adidas table tennis.
