ZyroFisher have added Alpinestars to their Fisher portfolio of brands.
Alpinestars, the Italian manufacturer of high performance race wear and protection, has appointed ZyroFisher as their exclusive distributor for the UK and Ireland.
With a rich heritage in motor racing, Alpinestars has produced protective footwear and apparel for countless world champions past and present.
Alpinestars roots in the refined Italian aesthetic of the early sixties continues to drive the brand across Road, MX, Auto and Cycling collections with riders such as Aaron Gwin choosing to wear Alpinestars kit on the World Cup circuit.
ZyroFisher is the UK’s leading distributor of Parts, Accessories and Clothing to the UK and Irish cycling markets.
This follows Zyro’s acquisition of Fisher Outdoor Leisure to create an unparalleled portfolio of world-class brands, focused on providing value added service to their brand partners and customers.
Sitting within the Fisher portfolio, Alpinestars will be serviced by a highly experienced team of Territory Account Managers and Luke Hammil will serve as the Brand Manager in the UK.
Davide Rossetti, Cycling Sales Manager, said: “With the support of the team at ZyroFisher, we are looking to maximise the growth of the Alpinestars brand to realise our potential in the UK and Irish markets.”
Ian Calvesbert, ZyroFisher Commercial Director, said: “As Alpinestars partner in the UK, we will be looking to add value to their proposition.”
Initial stock will be available from ZyroFisher for Spring/Summer 2017
