American Golf expands business to include racquet sports

As well as a dedicated website, the retailer has opened its first AG Rackets store in Eastleigh, Hampshire.

The outlet, which caters for squash, badminton and tennis, is fitted out with a hitting wall and offers a restringing service.

“Our mantra is that ‘we exist to improve your game’,” Tony Walsh, retail director of American Golf, which has 101 stores in the UK and Republic of Ireland, explains.

“This commitment has driven the American Golf business and will underpin every decision we make when it comes to AG Rackets.

“We want to give racquet players access to the very best products at the very best prices in the same way our golf customers have become accustomed to.”

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