The two-year deal with the Yorkshire captain (pictured) is part of Glenbrae’s strategy to broaden its appeal and boost sales.
The brand has traditionally been associated with the golf sector.
General manager Andrew Jones says: “Glenbrae stands for quality and style and we’re delighted to be associated with such a prominent and well-respected sporting figure.
“Cricket is in the fabric of Yorkshire life and to bring these Yorkshire traditions together has been a special thing for us.
“We like to be judged by the company we keep and this association will lend extra gravitas to the Glenbrae brand.”