Global revenue from sports branded consumer products rose by more than 5% in 2023 to $39.5bn. More and more sports, clubs and associations are now launching licensing programmes to reap the rewards and around 30 such organisations – including The FA, Tour de France and 24h Le Mans – are exhibiting at Brand Licensing Europe this month to meet future retail and manufacturing partners.
We talked to Anna Knight – SVP of Gobal Licensing Group, which runs BLE – about who exactly will be there, why they attend, what to expect and how to get a free ticket.
BLE takes place at ExCeL, London from 24-26 September – register here now. You can view the exhibitor list here.
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