Anytime Fitness appoint new Sales & Marketing Director to drive UK growth

Anytime Fitness has appointed Neil Randall as its new UK Sales & Marketing Director as it aims to further grow its number of sites in the UK.

Neil, who has overs 15 years’ experience in the fitness industry with Virgin Active and LA Fitness, will play a key role in recruiting new franchisees to the Anytime Fitness network, which currently has over 140 clubs in the UK.

With an increasing number of new Anytime Fitness franchisees having minimal fitness industry experience, Neil will play a key role in providing expert guidance and supporting them from their first steps through to club opening and then, sustaining a successful club.

Neil’s role will also see him oversee and deploy the company’s UK marketing budget and manage national partnerships.

He is the second addition to Anytime Fitness’ UK senior management team in 2018 following Ben Dixon’s appointment as Commercial & Property Director and will report to UK CEO Stuart Broster.

Neil comments: “I’m delighted to have joined Anytime Fitness and look forward to working alongside Stuart and Ben as part of a new team to help drive the company’s presence in the UK. My time in the fitness industry has provided me with experience at front of house, on the floor and in head office, giving me an ideal background to support new and existing franchisees who are often not fitness industry specialists.

“We’re in a great place to continue our growth trajectory in the UK and I’m looking forward to supporting our ambitious network of fitness club owners.”

Neil spent over five years at LA Fitness as a Regional Director, overseeing clubs across Outer London and Essex as well as holding General Manager and Fitness Manager roles at Virgin Active.

Neil joins from his most recent role of Chief Operating Officer at Go Mammoth, the UK’s largest provider of after-work sports and fitness activities.

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