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Anytime Fitness launches unique over 55s membership Anytime Prime

Anytime Fitness, one of the UK’s most popular health club providers, is supporting the increasingly active older population with the launch of Anytime Prime, an exclusive membership for over 55s.

The membership, available across Anytime Fitness’ 155 plus UK clubs, provides a number of unique benefits to help over 55s achieve their fitness goals and lead healthy and social lifestyles.

Benefits include tailored low-impact ‘Prime’ group exercises classes which focus on balance and flexibility, a dedicated ‘Prime’ focussed personal trainer for specific training and support, social activities for ‘Prime’ members during off-peak hours and local partnerships that support the local community.

Stuart Broster, Anytime Fitness UK Chief Executive, said: “Over 55s are a growing demographic in the UK and we recognise the need to support them both in their health and wellness but also social needs.

“As well as the membership benefits in the club, our clubs are establishing key local partnerships so ‘Prime’ members can enjoy a number of exclusive discounts and opportunities within their local community.”

Anytime Fitness prides itself on the community spirit within its clubs and a membership dedicated to over 55s is a unique offering in the UK. The hope is that it will encourage members to embrace an active lifestyle and form new friendships.

Anytime Fitness clubs are open 24 hours, seven days a week and provide members with safe, welcoming training environments and a wealth of premium fitness equipment.

Overwhelmingly known for its convenience, Anytime Fitness has recently changed its brand positioning from convenience to coaching. Anytime Prime is one of many developments that showcases Anytime’s dedication to coaching and supporting its members, in addition to a facility which they can use around their busy lifestyle.

It also offers a unique ‘join one, join all’ membership with members having access to all UK clubs and over 4,300 clubs worldwide.

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