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Aqua Sphere becomes official swim partner of The Blue Mile

Sport Environment, the organiser of The Blue Mile – Race for the Environment, has chosen Aqua Sphere as its official swim partner.

Aqua Sphere will supply 1,200 branded swim caps, as well as assorted winners’ prizes to participants, and adds to the brand’s strategic list of high quality event partnerships for 2010.

The Blue Mile – Race for the Environment is the UK’s newest mass participation event. It invites people to complete a mile in, on or next to a water environment to raise money for conservation organisation WWF-UK. Participants can choose to swim, kayak, sail or walk the distance.

The inaugural event will take place in Plymouth on July 3, and additional waterfront cities are being invited to take part in future events.

Martin Newton, sales and marketing manager for Aqua Sphere, says: “We are delighted to partner with The Blue Mile and we believe its ethos to engage people actively with our blue environment is extremely worthy and shows huge integrity and compassion for our landscape.

“We look forward to a great opening event in Plymouth and to a long-term relationship as this series develops.”

Visit www.thebluemile.org for event information and enrolment.

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