Aqua Sphere to become an associate partner of the 2011 RNLI Long Swim Series

Aqua Sphere has signed a deal with Votwo Events to become an associate partner of the 2011 RNLI Long Swim Series.

As well as donating swim caps, the swim brand will also be supplying wetsuit and goggle prizes to the individual event winners, as well as its premium specification Phantom wetsuit to the overall male and female series champions.

The RNLI Long Swim Series, now in its sixth year, was originally a standalone 3.8km swim event at South Cerney and was devised to aid Ironman athletes’ preparation.

It has now developed into a mass participant event across five locations in the south of England.

This year the organiser has added a one-mile swim to all events and a 750m swim at selected venues to encourage participation from all levels of swimmer.

Swimmers are encouraged to raise money for the RNLI, a charity that relies on voluntary donations and sponsorship to help its volunteer crews and lifeguards continue their vital work.

Ben Mason of Votwo Events says: “We are delighted to have seen our event grow over the years, and for 2011 the series is going to be bigger and better than ever, with all levels of swimmer encouraged to take the plunge.

“In terms of brand integrity, Aqua Sphere is breaking new ground regarding goggle innovation and wetsuit technology, and all participants will have the opportunity to hire wetsuits and buy goggles on entry, ensuring they are perfectly kitted out for their race.

“It’s very gratifying for us to receive such high level brand endorsement and we believe this partnership cements Aqua Sphere’s position as a key supporter of the swim industry.”

Kevin Richards of Aqua Sphere adds: “Traditionally the 3.8km swims have been popular with triathletes looking to test themselves over an Ironman distance and for open water swimmers looking for a challenging swim.

“The new addition of a mile swim at each event and a 750m swim at selected events really opens up the races to swimmers of all abilities, giving everyone the opportunity to test themselves in open water.

“At Aqua Sphere we are serious about helping swimmers to feel as comfortable and secure as possible in the water, ensuring maximum enjoyment as well as optimum performance. We are delighted to be associated with this race series.”

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