Aqua Sphere is helping boost sales for its retailers, thanks to its redesigned goggle packaging – which is proving a hit with independents up and down the country.
The swim brand has invested a significant sum of money in the presentation of its goggles, introducing new high impact graphics inside reusable cases, which not only enhance shelf appeal, but are also 11 per cent smaller than previous packaging.
The cases also feature an improved universal hook; a durable internal display card, which is colour coded to differentiate each model and clearly explains the technological features; a ‘Made in Italy’ stamp; and useful drainage holes.
“There’s no doubt that Aqua Sphere’s new packaging looks smart and displays the goggles to better effect,” says Mark Savage of D&J Sports in Cirencester.
“Crucially, it’s very easy to get the goggles out and let people try them without compromising the case, and we feel that is essential if customers are to fully appreciate the differences in the various makes and models and make an informed purchase.
“I believe we are selling more units as a result, because once people try Aqua Sphere goggles the product speaks for itself.”
Steve Coram of triathlon specialist Cyclelogic in Helston also believes it’s important for prospective customers to be able to inspect the goggles to fully appreciate their features.
“People are particularly impressed with the wide panoramic vision and superb One Touch button that allows for easy adjustment to create the perfect fit,” Coram adds.
“The new packaging easily conveys the technological innovations of the product in bullet points and the reusable case is very durable, capable of withstanding constant on-off hanging, and is very easy to open and shut.
“People can immediately see that this is a quality product, which has been really thought through, even down to the case. I’m happy to say that sales are strong.”
According to Jo Holvey of INTERSPORT member John Moore Sports in Bath, the new packaging looks good, takes up less space and presents a fresh and sharp image that attracts customers.
She explains: “We encourage people to try the goggles, which they really appreciate, and we are not scared of them getting into the display and trying on various styles because we know it’s an easy and secure procedure to replace the goggles without damage.
“Aqua Sphere is our favourite goggle brand and we are quick to recommend it because we know it represents innovation and quality, and once people try it they will be hooked.
“By making it easier for us to help people test the fit for themselves, Aqua Sphere is reaping the rewards through increased sales.
“The thought and investment that has gone into this repackaging is definitely paying off for both parties.”
