Ardblair Sports Importers clarifies X-Socks and X-Bionic distribution confusion

Ardblair Sports Importers has contacted Sports Insight to confirm that the company remains the UK distributor for X-Socks and X-Bionic, and will continue to service all existing and potential accounts.

A sector specific distributor has recently been appointed primarily for the bike market, which has a different distribution chain, and for some ski accounts it deals with.

It will not be selling into the outdoor or running markets at all, or to any of ASI Ltd’s customers.

An ASI spokesperson explained: “The X-Socks and X-Bionic ranges have grown so quickly and are now so broad that in many countries different distributers handle different parts of the range.

“As we are not bike specialists at Ardblair Sports, we have agreed to separate the bike out so that we can concentrate on our main markets.

“Please do not hesitate to contact our head office or your local sales representative if you have any questions.”

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