The 23-year-old freestyle and medley swimmer (pictured) is the current Commonwealth and Pan Pacific 200m freestyle champion.
“Quality sponsors are a vital part of my preparation for the World Swimming Championships in 2015 and the Rio Olympics in 2016,” Fraser-Holmes says.
“I look forward to working with Arena in growing their brand both in Australia and internationally.”
Giuseppe Musciacchio, Arena’s general manager of brand development, believes Fraser-Holmes has the pedigree to follow in the footsteps of Australian swim legends like Ian Thorpe and Grant Hackett.
“He has also impressed us outside of the pool and is clearly a thoughtful, intelligent young man we believe will be a great ambassador for our brand,” Musciacchio adds.
“Our collaboration with him is also another step forward for our growth in Australia.”