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Arena renews National Swimming League sponsorship agreement

Arena has announced its continued support of the UK’s National Swimming League by extending its sponsorship of the competition for a further three years.

With over 400 participant clubs and 16,000 swimmers, The National Swimming League pits clubs from all over England and Wales in regional and national competitions.

“Our continuation as title sponsor of The National Swimming League is a signal of Arena’s belief in the initiative, as well as our commitment to swimming in the UK in general,” says Luca Belogi, Arena’s director of international business development.

“TNSL represents the bedrock of swimming in the UK, one of our most important markets, and to be able to support the sport at the local level gives us both great satisfaction and exposure.

“Having the Arena flag flying over the pool for this year’s and future TNSL competitions is a strategic investment for Arena in one of Europe and the world’s leading swimming countries and we look forward to three more fruitful years with our partners in The National Swimming League.”

Adds Digby Gunson, managing director of Solo Sport, the official Arena distributor in the UK: “Following a very successful and exciting three years of being involved in the national league, Arena’s ongoing commitment to this grass roots initiative gives the brand a great opportunity to continue building its profile in the UK, while it simultaneously gains exposure through connections to champions such as Fran Halsall and Hannah Miley.

“The National Arena Swimming League is a unique event where young, aspiring swimmers can compete alongside or against GB swimming champions and is at the heart of UK swimming.

“The whole team at Solo Sports is looking forward to continuing support and involvement in promoting one of the most exciting swim competition in the UK.”

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