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ASICS’ A/W pre-orders up 41% with STAG

ASICS has reported a 41 per cent increase in autumn/winter pre-orders through STAG members, compared to the same period last year.

“We have had tremendous support from STAG members for 2010,” says Ryoji Sekito, managing director of ASICS in the UK and Ireland.

“Many more retailers have booked forward with ASICS, and in greater quantities than before. A special mention has to be made of our renewed sales drive in Ireland.”

Ricky Chandler of STAG says: “ASICS is a key supplier to the STAG group. Their product quality, incentives and customer services are first class.”

For AW10 ASICS is launching the NIMBUS 12 (pictured). The 12th version of the GEL-NIMBUS showcases more of ASICS pioneering technology.

The guidance line helps to guide the foot from heel strike to toe off in an anatomically efficient position. This optimises the natural power generated by the foot, reducing lost energy and, therefore, improving efficiency.

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