ASICS has signed 2011 US Open tennis champion Samantha Stosur (pictured) to a multi-year contract.
“I am really excited to join the ASICS team,” says Stosur.
“I’ve worn their shoes for a couple of years, so now to be fully kitted out is really exciting for me and I am really looking forward to getting the year started.”
ASICS Corporation global president and CEO Motoi Oyama adds: “We are very proud to add Samantha Stosur to our global marquee sports marketing assets.
“Tennis is one of ASICS Group’s key priority categories in our strategic growth plan to 2015 and we are delighted to have Samantha become our brand ambassador, as she perfectly fits with our company values and our brand’s ‘True Sport’ positioning.
“We look forward to helping Sam excel through our tennis apparel and footwear.”
ASICS said it will not only be developing tennis equipment with Stosur’s input, but also training and fitness products.
A video interview of Stosur in can be viewed at http://www.youtube.com/watch?v=qVbB2Cc6avc
