ASICS has appointed Glenn Houston as its UK sales director.
Houston joins the brand after spending more than nine years at Phillips Electronics working in a range of senior sales roles.
He will be responsible for driving the development of all ASICS sales categories, including performance running, core performance sports and lifestyle.
The appointment follows the recent addition of Lisa Thompson to ASICS’ product team.
“After a long search inside and outside of the industry to find the right person, we are confident Glenn is going to be a great addition to ASICS,” says Barry Mellis, managing director of ASICS UK.
“He will play an important part in our ongoing development to be the leading true sports performance brand.
“We are looking forward to welcoming Glenn and the experience he will bring to the ASICS team.”
