Asics demonstrates UK commitment

Asics UK has announced it will be investing further in its distribution and logistics infrastructure by creating ‘European Distribution Centre West’ in the North West of England.

The company will continue to offer next-day delivery to its ‘Ichiban’ dealers, as well as investing in its sales support network. Being part of a bigger European distribution picture will mean quicker reaction times to changes in consumer buying trends, says Asics, allowing it to provide retailers with a short and responsive lead time from order to delivery.

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