ASICS has been unveiled as the official sportswear and running shoe partner of the Bupa Great Run Series.
The running brand will display, promote and sell products at some of the largest running events in the UK, and will create a dedicated area on the Great Run website offering product and training advice for runners.
“This partnership with the Great Run Series will cement ASICS’ position as the runner’s choice in the UK,” says Barry Mellis, ASICS managing director UK & Ireland.
“The Great Run Series events are extremely popular with experienced and novice runners alike and our expertise in producing the most advanced running shoes and apparel makes this an ideal match.”
Over 200,000 runners take part in the 10 Great Run Series events that run throughout the year in the UK, all of which are televised internationally as well as on UK terrestrial channels.
Races include the Great North Run, the world’s biggest half marathon, the Great South Run, which is the UK’s biggest 10-mile event, and the Great Manchester Run.
“ASICS is a perfect fit with the Great Run Series and we are looking forward to continuing the success of the race events with a partner that has runners front of mind at all times,” says Nicky Homes, commercial director of the Great Run Series.
