ASICS launches latest advertising campaign

The year-long TV, print, digital and point of sale promotion focuses on the importance of technology and the role of product innovation in inspiring, motivating and enhancing the performance of everyday sports people.

The ‘Better Your Best’ campaign features a Muscle Support range TV advert, as well as a marathon and tennis focus, the latter featuring ASICS’ global ambassadors Gaël Monfils and Samantha Stosur.

Triathlon and trail running advertising is also planned.

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