ASICS promises improved product presentation and staff training for retailers

ASICS has pledged to invest in improved product presentation at retail and technical training for staff as part of its new Europe-wide distribution policy for its ASICS and Onitsuka Tiger brands.

ASICS says that under the new policy its products will be made available through the most appropriate retail channels, where consumers will be offered expert advice and service in order to make the best product choice for their individual needs.

“The new distribution policy marks ASICS’ commitment to ensuring our consumers are offered appropriate products through retailers that are focused on providing the best customer experience and service,” explains Alistair Cameron, CEO of ASICS Europe BV.

“This step is part of our continued brand positioning to focus on sustainable growth and our mission to be the number one true performance sports brand.”

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