ASICS searches for face of female fashion range at Great North Run

ASICS will be running a ‘live casting’ competition to find the new face of its female fashion range AYAMi during this year’s Great North Run, which takes place on September 18.

Female runners that sign up to take part will have their picture taken on the course of the biggest half marathon in the world and entered into the European-wide competition.

To join in the live casting runners need to either head to the expo ahead of the race or look out for AYAMi representatives, who will give out stickers to indicate to ASICS AYAMi photographers that sticker wearers are part of the competition.

If runners aren’t spotted on the day, they can still enter the competition by uploading their own photo on the ASICS AYAMi Facebook page at and clicking on ‘Casting Competition’.

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